Mon, Jan 10: Introduction
Mon, Jan 17: Signs
Mon, Jan 24: Barthes and Myth
Mon, Jan 31: Codes
Mon, Feb 07: Rhetoric
Mon, Feb 14: Applied Semiotics - Rhetoric and marketing
Mon, Feb 28: Built environment
Mon, Mar 07 : Semiotics and industrial design
Mon, Mar 14: Semiotics and interface design
Mon, Mar 21: Rhetoric, communication, politics
Mon, Mar 28: Quiz, Semiology of graphics, rhetorical design
Mon, Apr 04: Applied semiotics
Mon, Apr 11: Presentation and application
Mon, Apr 25: Presentation and application
These are brief sketches of complex concepts, that may have multiple meanings. You can't really learn these concepts from the definitions, but may be a useful quick reference.
- The basic unit of meaning, something that stands for or expresses something else. Made up of two components, the signifier and the signified.
The form that the sign takes. For some theorists, this means a physical entity, for Saussure, the signifier is a mental recognition, a "sound image."
- The concept that the sign stands for.
- An entity that is created by the connections, or relations, between the elements it is composed of.
- A set of rules, principles or connections that govern the use and interpretation of signs.
- For Barthes, a myth is the signifying part of an ideology.
- The ideas that are evoked or suggested by a sign, in addition to its usual detonated meaning.
- The generally accepted meaning of a sign.
- Originally, the study and practice of persuasive communications. For Barthes, a set of techniques used to communicate a message via connotation.
- A sign which has a direct connection to, or is caused by, what it stand for, like tracks in the snow, or smoke from a fire. One of Peirce's original three modes of signification.
- A sign which shares a similarity or a likeness with what it stands for. One of Peirce's original three modes of signification.
- A sign which has no connection to what it stands for; the connection has to be learned. One of Peirce's original three modes of signification.
- The study of the state of a system at a particular point in time.
- The study of how a system has changed over time.