Mon, Jan 10: Introduction
Mon, Jan 17: Signs
Mon, Jan 24: Barthes and Myth
Mon, Jan 31: Codes
Mon, Feb 07: Rhetoric
Mon, Feb 14: Applied Semiotics - Rhetoric and marketing
Mon, Feb 28: Built environment
Mon, Mar 07 : Semiotics and industrial design
Mon, Mar 14: Semiotics and interface design
Mon, Mar 21: Rhetoric, communication, politics
Mon, Mar 28: Quiz, Semiology of graphics, rhetorical design
Mon, Apr 04: Applied semiotics
Mon, Apr 11: Presentation and application
Mon, Apr 25: Presentation and application
Mon, Jan 17
DSGN 3100: Signs
- Review assignment
- Present assignments
- Investigate signs
- Concept: connotation vs. denotation
Issues with Saussure and Pierce
Signs as signs
Read "The Rhetoric of the Image" and "The New Citroën" for next class. You can find these on the class reading list on the course's Brightspace page. Ask questions about the readings in Slack, be prepared to answer questions about the readings next class.
About the readings:
- For "The New Citroën", do some visual research on what the car looks like before starting.
- For Rhetoric of the Image, make sure you have the ad (linked on the class reading list page) in front of you as you read
- Barthes is not easy. Make note of words or ideas you don't understand, but read all the way through. Then, read again, looking up words if possible in a good dictionary. The built-in macOS dictionary app is very good.
- Don't wait until the last minute. Read the articles tonight, and post questions to Slack
Important: Whenever we have readings, we may have a very brief quiz on the basic concepts.