Mon, Mar 28

DSGN 3100: Quiz, Semiology of graphics, rhetorical design

Today's objectives

  • Quiz
  • Semiology of Graphics
  • Bertin: mapping taste
  • Assignment: rhetorical design




Bertin and the Semiology of Graphics

Bertin and the Semiology of Graphics

Bordieu - Taste

Bordieu - Taste


Assignment 8

Tropes and schemes

Review the Rhetorical Handbook

Choose a single type of physical product - furniture, architecture, etc.

Create four versions of it using different rhetorical schemes and tropes. Label each one, specifying the trope or scheme; briefly explain how the scheme or trope is being used. You may use words or images (or both) to construct your versions. All of your versions must be of the same product - your task is to create different variations on it. Present one version per page; make sure your name is on every page.

In the Rhetorical Handbook, pages 10-11 and 16-21 have many examples of tropes and schemes. Make sure to adapt these definitions from the original application to speech, and examples from graphic design, to product design.

Your design concepts do not need to be practical. Feel free to violate any, or all, of the rules in Dieter Rams' Design Manifesto.

For an example of variations on a theme, (although not directly informed by rhetoric), see One coffee cup a day.

An example of similar speculative design,

Note: You may not use coffee cups as the project for your assignment; all work should be entirely original.

Due: 6PM, Fri, Dec 30. Upload the PDF file to Brightspace.

Name the file: YOURLASTNAME_DSGN3100_Assign8.PDF

Be prepared to present your work in class.

Late assignment penalties

For this assignment, late submissions will be penalized at 10% of the total mark (that is, if an assignment is graded out of 10, you will lose 1 point per day, starting on the due date.)

A 1-hour grace period after the assignment due time will be given to avoid any technical issues related to internet speed resulting in late assignment penalties.

The best approach, however, is to submit work early.