Mon, Apr 04

DSGN 3100: Applied semiotics

Today's objectives

  • Present assignments
  • Applied semiotics - codes
  • Applied semiotics - marketing
  • Wrap up

Presentations

Agenda

Agenda

Marketing codes

Marketing codes

DIY Semiotics

DIY Semiotics

Marketing Semiotics

Marketing Semiotics

Links

Got Milk?
https://www.youtube.com/watch?v=t1_s0eWbaYI
Behind Got Milk?
https://www.fastcompany.com/40556502/got-milk-how-the-iconic-campaign-came-to-be-25-years-ago
Biscuits
https://www.labbrand.com/brandsource/semiotics-packaging-design-biscuits-malaysia
Chips
https://blog.oup.com/2015/04/marketing-semiotics-paradigm/