Course schedule
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Thu, Jan 04: Introduction
Thu, Jan 11: Signs
Thu, Jan 18: Codes
Thu, Jan 25: Codes 2
Thu, Feb 01: Sign/Code/Myth
Thu, Feb 08: Applying codes
Thu, Feb 15: Semiotics of place
Thu, Feb 22: NSCAD Closed - no class
Thu, Feb 29 : Design languages and systems
Thu, Mar 07: Rhetoric
Thu, Mar 14: Metaphor
Thu, Mar 21: Interface
Thu, Mar 28: Built environment
Thu, Apr 04: Applied semiotics 2
Thu, Apr 11: Applied semiotics case study
Thu, Apr 18: Wrapup
Thu, Feb 08
DSGN 3100: Applying codes
Today's objectives
- Review assignment
- More rhetoric
- Case studies
Presentations
Agenda
Rhetoric 2
Structures, Systems, Codes
Case Study: Signs of failure
Case Study: When Codes Collide
Resources
- The Crazy Genius of Brand Guru Peter Arnell
- Breaking the Code for Innovation: Arnell Group's strategy for Pepsi. (Yes, this is real.)
Readings:
- Multisensory Persuasion and Storytelling through Packaging Design Required reading
- https://www.canadianpackaging.com/features/the-bear-essentials-april-2015-canadian-packaging/ Required reading
- 99% Invisible: Ten Thousand Years Required reading/listening
(in case above link does not work: The Bear Essentials – April 2015, Canadian Packaging Alternate link
Be prepared to answer basic questions on the readings, Thu, Feb 15.
Atomic Semiotics:
Background readings for next assignment
I'm posting these in advance so you can have a chance to read/skim these over the break. These will provide background for our next assignment.
Some of these readings are for background, some are more vital. Skim for content and use your judgement to determine how deeply to read these. Use the readings to help understand how to communicate by manipulating the built environment. There will be no quiz on these.