Mon, Feb 07

DSGN 3100: Rhetoric

Today's objectives

Presentations

Agenda

Agenda

Rhetoric

Rhetoric

Rhetoric 2

Rhetoric 2

Structures, Systems, Codes

Structures, Systems, Codes

Ambiguous signs

Ambiguous signs

Resources

Readings

Readings:

  • Rhetorical Tropes

  • Aristotle, On Rhetoric, Book 1. The topics of enthymemes and syllogism are less important than the basic uses and appeals of rhetoric, the aim of the reading is to identify the most important concepts.

  • Design Papers 5: Rhetorical Handbook, available in bookstore. (review "Rhetorical Handbook" for appeals and basic rhetorical concepts.


Assignments

Assignment 4

Assignment 5

Logos, Ethos, Pathos.

Locate three works of design - one for each of the three modes of rhetorical appeal. They need to have been originally published, in print, online or in other media, in the last 6 months. Include the source for each, using MLA style. Zoterobib is a good, free citation generator.

Document each, indicating how it uses a particular rhetorical appeal, and then create two alternate versions of each, using the other appeals. For example, if the work you locate uses logos, create a version that uses ethos and pathos.

You do not need to redesign each work - you only need to submit an altered concept, using words to describe the new version. Submit as a PDF file.

Due: 6PM, Fri, Dec 30. Upload the PDF file to Brightspace.

Name the file: YOURLASTNAME_DSGN3100_Assign5.PDF

Late assignment penalties

For this assignment, late submissions will be penalized at 10% of the total mark (that is, if an assignment is graded out of 10, you will lose 1 point per day, starting on the due date.)

A 1-hour grace period after the assignment due time will be given to avoid any technical issues related to internet speed resulting in late assignment penalties.

The best approach, however, is to submit work early.