Mon, Mar 14

DSGN 3100: Semiotics and interface design

Today's objectives

  • Metaphors
  • User interfaces
  • Mixing metaphors
  • Semiotics of the city




Metaphors and user interface


Product metaphors

Product metaphors

Semiotics of the City

Semiotics of the City


Otamatone video
Magic Cap video


Terrible volume controls
Some deliberately bad UI controls


Assignment 7

Metaphor and Interface

Choose an interface for a hardware device, such as an appliance, vehicle, tool or other reasonably complex device (not a piece of software running on a computer, phone, etc.). Re-design it using a strong metaphor (or metaphors.) The metaphor should be new, unconventional but still help explain and inform the interface. It's a good idea to run your proposed idea by me first.

Create a 1-page, landscape-format document depicting the interface. This is not a visual design exercise, but an exercise in communicating a concept.

Note your metaphor in the notation used by George Lakoff, that is: ARGUMENT IS WAR

Simply creating new visual elements such as icons is not acceptable.

Be prepared to present your concept in class, focusing on the metaphor.

Due: 6PM, Fri, Dec 30. Upload the PDF file to .

Name the file: YOURLASTNAME_DSGN3100_Assign7.PDF

Late assignment penalties

For this assignment, late submissions will be penalized at 10% of the total mark (that is, if an assignment is graded out of 10, you will lose 1 point per day, starting on the due date.)

A 1-hour grace period after the assignment due time will be given to avoid any technical issues related to internet speed resulting in late assignment penalties.

The best approach, however, is to submit work early.