Course schedule
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Thu, Jan 04: Introduction
Thu, Jan 11: Signs
Thu, Jan 18: Codes
Thu, Jan 25: Codes 2
Thu, Feb 01: Sign/Code/Myth
Thu, Feb 08: Applying codes
Thu, Feb 15: Semiotics of place
Thu, Feb 22: NSCAD Closed - no class
Thu, Feb 29 : Design languages and systems
Thu, Mar 07: Rhetoric
Thu, Mar 14: Metaphor
Thu, Mar 21: Interface
Thu, Mar 28: Built environment
Thu, Apr 04: Industrial design
Thu, Apr 11: Applied semiotics case study
Thu, Apr 18: Wrapup
Glossary
These are brief sketches of complex concepts, that may have multiple meanings. You can't really learn these concepts from the definitions, but may be a useful quick reference.
- Sign
- The basic unit of meaning, something that stands for or expresses something else. Made up of two components, the signifier and the signified.
- Signifier
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The form that the sign takes. For some theorists, this means a physical entity, for Saussure, the signifier is a mental recognition, a "sound image."
- Signified
- The concept that the sign stands for.
- Structure
- An entity that is created by the connections, or relations, between the elements it is composed of.
- Code
- A set of rules, principles or connections that govern the use and interpretation of signs.
- Myth
- For Barthes, a myth is the signifying part of an ideology.
- Connotation
- The ideas that are evoked or suggested by a sign, in addition to its usual detonated meaning.
- Detonation
- The generally accepted meaning of a sign.
- Rhetoric
- Originally, the study and practice of persuasive communications. For Barthes, a set of techniques used to communicate a message via connotation.
- Indexical
- A sign which has a direct connection to, or is caused by, what it stand for, like tracks in the snow, or smoke from a fire. One of Peirce's original three modes of signification.
- Iconic
- A sign which shares a similarity or a likeness with what it stands for. One of Peirce's original three modes of signification.
- Symbolic
- A sign which has no connection to what it stands for; the connection has to be learned. One of Peirce's original three modes of signification.
- Synchronic
- The study of the state of a system at a particular point in time.
- Diachronic
- The study of how a system has changed over time.